Sportalm - Summer in the Colours of a Flowering Meadow
14. 07.2020
Throw all your cares to the wind and let yourself be drifted away by the vibrant colours of summer and the lightness of the cut and materials. The new summer collection by the renowned Austrian SPORTALM brand is a relaxing incentive to all ladies.
Casual wear has long gained its place in fashionable sunnyside prominence. It can be luxurious, yet comfortable and sexy. And this is exactly how you can feel this year in the new Sportalm collection. In 2020, the emphasis is on the bright and cheerful shades of blue, yellow and pink. Lace and floral motifs on a white background also attract attention. But, as is well known at Sportalm, all of these can be combined with feminine charm and the elements of sportswear. Loose yellow, blue and white dresses, unique tops that can be combined in imaginative creations with skirts and trousers are fascinating. Of course, there are also the popular variations of navy blue and white stripes and thinner stripes, and what’s more, an imaginative leopard skin pattern. And then there are the colourful swimsuits that emphasise female beauty, due to their cut and quality workmanship. These can be perfectly complemented by flowing summer dresses. Feminine charm plays a key role in everything. It is clear that, even after sunset, especially in summer, feminine wiles should not give up their magical power. This year, the decoratively used black, dark blue and deep pink highlight this power. Whether you go to the beautiful countryside, a seaside resort, a boat, the beach, to play golf or to the city, always feel like a star in Sportalm designs.
Lake Neusiedl, nicknamed the “Sea of the Viennese”, lies on the border between Austria and Hungary. Its shallow waters, salt pools and reed beds form the heart of the Seewinkel nature reserve – a landscape that has rightly been listed as a UNESCO World Heritage Site. It is here that the Vila Vita Pannonia resort was built. A place for perfect relaxation.
In the heart of the Austrian Alps, where mountain elegance blends with top-class hospitality, another gastronomic triumph was achieved this year. The gourmet restaurant, La Fenice in the Hotel Arlberg Lech, has been awarded a prestigious star in the 2026 Michelin Guide. This recognition places La Fenice among the culinary giants of the region.